Ok, so I've been meaning to start this blog thing for awhile.
I'm a creative director with a passion everything digital marketing. There's SO MUCH going on out there, but I figure it's good to start simple. For me, here's what's simple: Twitter.
Granted, I get 200 e-mails a day, and no less than 5 meetings a day, and so I don't have a lot of time to go to Facebook and wade through it all. YES, you can get Facebook on the iPhone. But i still have to see all the stupid crap everyone is doing, and learn who threw a snowball or did well on the movie quiz, plus get to see what bad photos of me that have been tagged. To do list: untag Facebook photos.
Granted, I get 200 e-mails a day, and no less than 5 meetings a day, and so I don't have a lot of time to go to Facebook and wade through it all. YES, you can get Facebook on the iPhone. But i still have to see all the stupid crap everyone is doing, and learn who threw a snowball or did well on the movie quiz, plus get to see what bad photos of me that have been tagged. To do list: untag Facebook photos.
From the moment I joined Twitter (@shweri), I knew it was brilliant. So simple, yet so engaging.
There is no bullshit surrounding it. It has one purpose. Characters are limited to 140,
saving all of us from any long-windedness (even saving ourselves from
ourselves). And Twitter comes to you. I never go to Twitter.com. I
text from my Blackjack and use Twittelator Pro on my iPhone.
You can turn off individuals you follow remotely
(e.g., those always Tweeting about drinking coffee or working
late again). It's your time. You shouldn't have to be bored. And
people can turn you off too. Good motivation for you to raise the
bar too. It's beautiful.
True, if you don't have an unlimited data plan, you're screwed. But c'mon. It's time to get a data plan!
So I'm a Twitter faithful. My creative team
is on board. We brought Twitter extensions to campaigns for
P&G clients when it was still fairly new (thanking @biz and his crew
for their help). Yes, it's a
small audience. But as Motrin will tell you, it's an important
audience. And as the world gets more overloaded with the onslaught of input, Twitter will go more mainstream and will have an advantage over the Facebooks of the world. Sort of like when Google showed up on the scene and was such a relief from Yahoo. It was simple and focused.
Beyond the simplicity, Twitter gives you a break from the uncomfortable forced social networking niceties that haunt you on Facebook. Your long-lost high school acquaintances can't friend you on Twitter. They can follow you, but you don't need to confirm or follow them back. Each time I'm guilted into confirming people I haven't seen in decades on Facebook, I know I'll continue to shrink (run, hide) from this platform.
Beyond the simplicity, Twitter gives you a break from the uncomfortable forced social networking niceties that haunt you on Facebook. Your long-lost high school acquaintances can't friend you on Twitter. They can follow you, but you don't need to confirm or follow them back. Each time I'm guilted into confirming people I haven't seen in decades on Facebook, I know I'll continue to shrink (run, hide) from this platform.
The world is going bite-sized, baby, and I'm all over it.
Which is funny given the length of this post! So I will make this a two-parter. So stay tuned to the about Twitter topic that sparked me to start here with my blog before Facebook sidetracked me.
And do tell me if you think I'm smoking crack here. Most people seem to love Facebook. (I thought it was fun for about 3 or 4 weeks.) Maybe I'm just less tolerant of clutter because I have so much of it.
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